A NOTE ABOUT SERVICES
Whether you choose one service like Google AdWords or the complete digital strategy with multiple advertising platforms, I want you to know that I will be taking care of everything you need so you can spend more time doing the things you love. All of my services include:
AD STRATEGY & FUNNEL AUDIT
Before we start working on your ads, we’re going to walk through your funnel or sales process step by step. I’ll offer recommendations and feedback based on what I think will make your campaign more successful. I'm also going to look for any loose ends or any gaps in your funnel.
Creating ads that stand out against all the competition is crucial to creating an effective campaign. We’ll craft compelling ad copy that’s in line with your brand and speaks to your ideal client. I also work with the best graphic designers to create eye-catching images that grab the attention of your audience.
There are over 1.2 billion people on Facebook, 110 million global users on Waze, and roughly 1.7 billion people on Google daily. With so many people online, it can be challenging knowing whom to target. We'll work together to create your Unique Customer Profile so we can create the best targeting options for your campaign.
CUSTOM AUDIENCES + RE-TARGETING
Already have a list of customers or website visitors you want to target? You already know not everyone opens their email. And just because someone came to your website doesn’t mean they’ll buy right away. With Custom Audiences, you’re able to stay in front of your current customers and bring back lost buyers, saving you time and money. All of our targets will include custom audiences and retargeting when applicable.
I love to test as quickly as possible so we can use your money more efficiently. I’ll check different creative, audiences, and offers without spending a fortune or wasting weeks trying to decide what’s working. We’re going to find out what’s working and what’s not so we can dial in on the best performing ads so you can get results faster.
It's important to know exactly how much you are spending per lead, registration, or sale. That's why I'll set up and install your conversion tracking pixels for each ad campaign and make sure we get the right numbers that represent your results. Enabling conversions will help us create more effective ads for you and keeps your cost low. Our goal is to be able to tell you how much money you make for every $1 you spend.
REPORTING & TRACKING
I’ll keep an eye on all of the numbers and metrics, and share with you weekly reports so you know exactly what is working and what isn’t. I’ll also offer suggestions and recommendations based on the current performance of your ads so we can continue to improve your ad campaign.
Integrated digital marketing strategy
Integrated digital marketing is, as it sounds, the integration of multiple marketing strategies to form a cohesive online approach for your business. By integrating different marketing channels such as web optimization, search marketing, social media marketing, and paid advertising campaigns, we will be able to create a more influential online presence for your business.
Paid search advertising
Grow your business with Google Ads! Get in front of customers when they’re searching for businesses like yours on Google Search and Maps. Only pay for results, like clicks to your website or calls to your business.
Whether you’re a small business owner or enterprise, Google Ads makes it easy to connect with billions of people at the moment they’re looking for products or services like yours.
Local advertising with Waze
Get closer to your customers with Waze! Waze brings the billboard into the car, so the brand is riding in the passenger’s seat, reaching drivers in real-time, when they’re close to the advertiser’s location.
In 2017, ads on Waze generated 24 million navigations to local businesses around the world - that’s more than 67,000 per day or nearly 3,000 an hour.
Display and video advertising
Connect with customers on their favorite sites and apps!
Display ads can help you promote your business when people are browsing online, watching YouTube videos, checking Gmail, or using mobile devices and apps.
The Google Display Network reaches 90% of Internet users worldwide, across millions of websites, news pages, blogs, and Google sites like Gmail and YouTube.
Paid social advertising
Expand your audience and help grow your business by reaching new customers on Instagram, Facebook, Pinterest, LinkedIn, or Twitter!
The main goal of advertising is to reach people who are likely to become customers. With paid social advertising, you can get your message out to just those people who may have an interest in your product. You can spend as little or as much as you like, depending on your goals and budget.
Social media strategy
Engaged with your customers in their favorite platforms and foster a community of brand advocates that help you drive your business. Through this service, I will help you develop your social media plan by helping build your brand, identify your target audience, creating content, and creating an engagement strategy that allows you to achieve your business objectives.