balancing creativity and analytics to scale your marketing results.


balancing creativity and analytics to scale your marketing results.

In the past, marketing measured success by sticking to budgets and winning creative awards. Today, success is the ability to create innovative campaigns, measure data, and adjust strategies in real-time to make sure you are getting the highest ROI for your business. 

The Lockie Growth approach is about balancing creativity and analytics to scale your marketing results. What it means for your business is that I won’t just rely on having a very creative or attractive campaign when using your marketing budget. Sure, having a creative campaign is essential to engage customers. However, equally as necessary is to look at your entire customer lifecycle and the results of each digital marketing platform to generate insights that help us grow while retaining your customer base and business. 

Using data and analytics is especially important in today’s world, where consumers are increasingly adept at tuning out marketing messages that do not resonate. With this approach, I won’t rely on guesses or hunches. I will use data to inform our decisions, innovate ways to drive user acquisition, keep customers engaged, retain them, and ultimately turn them into brand champions. 

Integrated Digital Marketing Strategy

Integrated digital marketing is, as it sounds, the integration of multiple marketing strategies to form a cohesive online approach for your business. By integrating different marketing channels such as web optimization, search marketing, social media marketing, and paid advertising campaigns, we will be able to create a more influential online presence for your business.

Paid search advertising

Grow your business with Google Ads! Get in front of customers when they’re searching for businesses like yours on Google Search and Maps. Only pay for results, like clicks to your website or calls to your business.

Whether you’re a small business owner or enterprise, Google Ads makes it easy to connect with billions of people at the moment they’re looking for products or services like yours.

Local advertising with Waze

Get closer to your customers with Waze! Waze brings the billboard into the car, so the brand is riding in the passenger’s seat, reaching drivers in real-time, when they’re close to the advertiser’s location.

In 2017, ads on Waze generated 24 million navigations to local businesses around the world - that’s more than 67,000 per day or nearly 3,000 an hour.


Display and video advertising

Connect with customers on their favorite sites and apps!


Display ads can help you promote your business when people are browsing online, watching YouTube videos, checking Gmail, or using mobile devices and apps.

The Google Display Network reaches 90% of Internet users worldwide, across millions of websites, news pages, blogs, and Google sites like Gmail and YouTube. 


Paid social advertising


Expand your audience and help grow your business by reaching new customers on Instagram, Facebook, Pinterest, LinkedIn, or Twitter!


The main goal of advertising is to reach people who are likely to become customers. With paid social advertising, you can get your message out to just those people who may have an interest in your product. You can spend as little or as much as you like, depending on your goals and budget.


Social media strategy


Engaged with your customers in their favorite platforms and foster a community of brand advocates that help you drive your business. Through this service, I will help you develop your social media plan by helping build your brand, identify your target audience, creating content, and creating an engagement strategy that allows you to achieve your business objectives.





Hello, I am Daniela, a passionate and ambitious marketer, sports aficionado and avid learner. To the surprise of many, I am continually learning something (or updating my skills),  I have a passion for learning because I think, in today’s ever-changing world, it’s a requirement if you want long-term success.

I am also a Queen’s University MBA graduate, Certified Online Marketing Professional, Certified Coach, and Growth Marketer Strategist with more than eight years’ business experience in the digital space. I’ve worked for consumer and business markets working with monthly budgets of up to $100k per brand/channel, generating awareness, engagement, leads, revenue, and profits. 

Although I had been supporting clients sporadically for a couple of years already, I decided to go all-in and create Lockie Growth Lab in January 2020.  I had the realization that the big 30 had hit me, and I wasn’t doing everything I wanted to do. After securing a few clients, I started this business because I was tired of being on someone else’s schedule. I wanted the freedom to spend time with the people I love, and most importantly, I want to help clients that impress and inspire me, grow their business.


When you sign up with me, you will have a dedicated Growth Marketer looking after your business. Helping entrepreneurs and small businesses is what gets me out of bed in the morning. Your success will be my success and my commitment to you will be 100%. 

"Daniela stands out among them for the breadth of her talent, emotional intelligence and creativity".

Jean Courtney, M. Ed

Former Policy Advisor - Ontario Ministry of Education