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balancing creativity and analytics to scale your marketing results.


balancing creativity and analytics to scale your marketing results.

In the past, marketing measured success by sticking to budgets and winning creative awards. Today, success is the ability to create innovative campaigns, measure data, and adjust strategies in real-time to make sure you are getting the highest ROI for your business. 

The Lockie Growth approach is about balancing creativity and analytics to scale your marketing results. What it means for your business is that I won’t just rely on having a very creative or attractive campaign when using your marketing budget. Sure, having a creative campaign is essential to engage customers. However, equally as necessary is to look at your entire customer lifecycle and the results of each digital marketing platform to generate insights that help us grow while retaining your customer base and business. 

Using data and analytics is especially important in today’s world, where consumers are increasingly adept at tuning out marketing messages that do not resonate. With this approach, I won’t rely on guesses or hunches. I will use data to inform our decisions, innovate ways to drive user acquisition, keep customers engaged, retain them, and ultimately turn them into brand champions. 

Integrated Digital Marketing Strategy

Integrated digital marketing is, as it sounds, the integration of multiple marketing strategies to form a cohesive online approach for your business. By integrating different marketing channels such as web optimization, search marketing, social media marketing, and paid advertising campaigns, we will be able to create a more influential online presence for your business.

Paid search advertising

Grow your business with Google Ads! Get in front of customers when they’re searching for businesses like yours on Google Search and Maps. Only pay for results, like clicks to your website or calls to your business.

Whether you’re a small business owner or enterprise, Google Ads makes it easy to connect with billions of people at the moment they’re looking for products or services like yours.

Display and video advertising

Connect with customers on their favorite sites and apps!


Display ads can help you promote your business when people are browsing online, watching YouTube videos, checking Gmail, or using mobile devices and apps.

The Google Display Network reaches 90% of Internet users worldwide, across millions of websites, news pages, blogs, and Google sites like Gmail and YouTube. 


Paid social advertising


Expand your audience and help grow your business by reaching new customers on Instagram, Facebook, Pinterest, LinkedIn, or Twitter!


The main goal of advertising is to reach people who are likely to become customers. With paid social advertising, you can get your message out to just those people who may have an interest in your product. You can spend as little or as much as you like, depending on your goals and budget.


Social media strategy


Engaged with your customers in their favorite platforms and foster a community of brand advocates that help you drive your business. Through this service, I will help you develop your social media plan by helping build your brand, identify your target audience, creating content, and creating an engagement strategy that allows you to achieve your business objectives.

Website design

I create well-designed and converting websites on Shopify and Wix platforms.

It is important to get your online presence right. The way your website is designed, how user-friendly it is, what content is offered on it and whether it’s resonating with your customers is crucial in running any online business.

I’m not your usual website designer - I create websites which take your customers through an easy user experience and convert them into orders or leads. 






Using several years of experience in the marketing field, my business and marketing qualifications and the knowledge I gained from working for large companies, I love supporting Canadian small and medium businesses in growing their brand online and acquiring new leads. 

I specialize in creating a strong online presence for Canadian businesses, setting up effective social media advertising campaigns and producing meaningful content tailor-made for their target audience. 

No matter what business stage you’re at (starting or are ready to get to the next level), I’d love to hear from you and assist you with your goals for your business venture. 

"Daniela stands out among them for the breadth of her talent, emotional intelligence and creativity".


Jean Courtney, M. Ed

Former Policy Advisor - Ontario Ministry of Education

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